Craft & Quality

Authenticity, itemized.

Every detail you see on a pair of Chen Denim has a job to do — and every detail has been earned.

The Anatomy

A complete identity
system.

The Chen Denim tag suite isn't packaging — it's verification. Each piece is engineered to do work: identify the style, protect the wearer, and prove what's in your hands is the real article.

From the embossed leatherette patch on the waist to the gold-foil care label, every element is produced in-house to a single, repeatable standard.

Chen Denim full tag suite
The Details

Five marks of a real Chen.

Mark 01
Embossed Patch
5.2 × 3.5 cm tan-brown leatherette patch, debossed with the Chen Denim wordmark and emblem. Sewn through all layers of the waistband.
Mark 02
Pocket Flasher
300–350 GSM matte-laminated art card placed in the back pocket. Carries the brand promise: Built for Comfort. Made to Last.
Mark 03
Main Hang Tag
5.5 × 10.5 cm dual-sided hang tag with style code (e.g. CD-2024-SF-BL), care icons, and barcode. Fastened with a waxed cord.
Mark 04
Woven Label
Black woven label with the Chen Denim mark in gold thread, attached at the side seam. Always present. Never decorative.
Mark 05
Signature Stitch
Mustard contrast stitching at every visible seam — and every invisible one. The color is the brand. The construction is the proof.
Mark 06
Care Icons
Standard care set printed on the hang tag back: Machine Wash Cold · Do Not Bleach · Tumble Dry Low · Warm Iron If Needed.
Care Instructions

Treat them right,
they'll outlast you.

A few honest rules to keep your Chen Denim looking and feeling the way it was meant to, for years to come.

Machine Wash Cold
Cold water preserves color depth and fabric structure. Turn inside out.
Do Not Bleach
Bleach degrades indigo and weakens the fabric. Spot-treat with mild soap instead.
Tumble Dry Low
High heat shrinks denim. Air-dry when possible, low-tumble when you must.
Warm Iron If Needed
Iron on warm setting, inside out. Avoid steam over the leather patch.